ESTE ARTE 2025
11th EDITION
January 4-7, 2025
Pavilion Vik
VIP PREVIEW
Saturday, January 4
Invitation Only
17 - 22 h
OPEN TO THE PUBLIC
Sunday, January 5
Monday, January 6
Tuesday, January 7
17 - 22 h
PAVILION VIK
Route 10, Km 182.500
José Ignacio, Uruguay
info@estearte.com
AGENDA
PRESS RELEASE
We are excited to present the 11th edition of ESTE ARTE, a platform that has transformed the cultural landscape in the region, creating a market that previously didn’t exist. ESTE ARTE stands out for its human-scale format and its focus on quality, marking a turning point in contemporary art in Uruguay. Our main goal is to promote a sustainable cultural ecosystem and advocate for best practices in the sector.
In 2025, ESTE ARTE offers an exceptional cultural program that includes talks with prominent figures such as Frances Morris, Meruro Washida, and Marcela Guerrero, who will share their valuable perspectives on contemporary art.
We will have the participation of internationally renowned galleries such as Aninat Galería (Santiago de Chile) with Catalina Swinburn, Black Gallery (Pueblo Garzón) with María Maggiori, Circa (Rosario) with Fabián Burgos, Del Infinito (Buenos Aires) with Esteban Pastorino, Galería del Paseo (Punta del Este, Lima) with Guillermo García Cruz, Galería Espacio O (Santiago de Chile) with Santiago Gutiérrez, Galería María Casado (Buenos Aires) with Federico Lanzi, Millán (São Paulo) with Tulio Pinto, OTTO Galería (Buenos Aires) with Daniel Stroomer aka Nase Pop, Galería SUR (Punta del Este) with Eduardo Cardozo, Galería Tarquinia (Viña del Mar) with Christian Jander, W—galería (Buenos Aires, Pueblo Garzón) with Gimena Macri, and Xippas (Paris, Geneva, Punta del Este) with Takis.
Each gallery presents a single artist, showcasing unpublished and never-before-seen works.
CULTURAL SUMMIT | GUEST CURATORS
Since its first edition, ESTE ARTE has been key in creating a dynamic and vibrant cultural ecosystem, promoting enriching conversations and a deep appreciation for contemporary art.
The ESTE ARTE Cultural Summit brings together curators, artists, and visionary cultural leaders at the forefront of contemporary art, offering debates that inspire and foster reflection. The invited curators, Frances Morris (Tate Modern), Marcela Guerrero (Whitney Museum of American Art), and Meruro Washida (Towada Art Center), who are visiting Uruguay for the first time, will deliver an exceptional lecture where they will share their cultural strategies and perspectives on artistic creation. Additionally, they will have the opportunity to review the portfolios of Uruguayan artists, whether represented by galleries or not. This initiative drives the development of culture and visual arts, creating a sustainable professional environment and enriching the life of our society.
FAIR | CURATORIAL VISION
Is it essential to experience these artworks in person, or can they simply be appreciated online? This is the key question that guides the curatorial vision of Director Laura Bardier.
INDIVIDUAL EXHIBITIONS In an exciting shift of the curatorial approach, each exhibitor will present exclusively one artist. This will allow for the display of a single artwork, an installation, or multiple pieces, as long as they all come from the same artist, thereby highlighting their uniqueness and creative voice.
FIRST VIEWS We are pleased to announce that all the artworks on display are completely new and will be presented for the first time. For artists who are actively producing, it is a requirement that the works have not been previously exhibited in any galleries, museums, or other venues, ensuring a fresh and unique experience for visitors.
HISTORICAL For artists who have passed away or are currently inactive, it is expected that their work holds historical significance, demonstrating a substantial impact on the development of a region, culture, or the art world in general. This will allow attendees to connect deeply with the artistic legacy.
PHYSICAL FORMAT It is essential that the projects address the question of how the works integrate into the current physical context. The works presented in physical format must align with their materiality, tangibility, physicality, perspective, and installation, creating a rich dialogue with the surrounding environment.
DIGITAL FORMAT Each gallery must have all its works available in digital format. Additionally, they will be assigned a scheduled time for presenting their proposals in the program, as well as a specific space equipped with digital visualization technology to facilitate detailed business meetings.
DEEP DIVE If the exhibiting artist is physically present, a guided tour of their booth will be organized during opening hours, providing attendees with a direct and personal experience. If the artist is unable to attend, a virtual tour of their studio will be arranged, ensuring that their vision remains accessible to all.
ICONIC The galleries have been selected based on proposals that are iconic and provocative, demonstrating both artistic quality and conceptual coherence. The influence and caliber of the artist or artwork will be evaluated based on its relevance in understanding the past, present, and future of artistic creation.
ROOTED Each project must reflect the artist's unique vision and their contribution to the world of contemporary art. Special value will be given to works that have been created with consideration of the context of the platform in Uruguay, emphasizing ESTE ARTE's commitment to local culture and its development.
FAIR| SELECTION COMMITEE
The proposals from the exhibitors have been evaluated by a selection committee composed of six distinguished philanthropists and renowned collectors, both nationally and internationally.
Amalia Amoedo is a philanthropist, art collector, and patron. For over two decades, she has actively supported artists, cultural agents, and numerous institutions independently, solidifying her presence with the creation of the Ama Amoedo Foundation, after many years of involvement in the contemporary art scene. She is currently a member of the Acquisitions Committee of the Latin American Circle of the Centre Pompidou (Paris), the Latin American and Caribbean Art Fund Committee at MoMA (New York), the International Committee and former president of the Arteba Foundation (Buenos Aires), the Friends Association of the Museo de Arte Moderno de Buenos Aires, and the International Advisory Board of Americas Society (New York).
Aline Herrnstadt is an architect, art historian, and curator. With a degree in architecture from the Technion - Israel Institute of Technology (1991) and a Diploma in Art History and Heritage from the Claeh University (2021), she has a strong foundation in both design and cultural studies. Aline has been actively involved in continuing education at the Contemporary Art Foundation (FAC) since 2016, demonstrating her commitment to the contemporary art scene. She curated the exhibition "Precaria" for the 35th Season at the Contemporary Art Space (EAC) during the 2019-2020 season. Aline is also a passionate collector of contemporary and modern art.
Elianne Litwin is the co-founder and manager of Magma, a dynamic space dedicated to fashion, design, and lifestyle. With a deep commitment to pushing creative boundaries, Elianne also co-founded Magma Futura, a platform that navigates the intersections of design, art, and technology, experimenting with the possibilities of future innovations. Through these projects, Elianne has consistently explored new horizons, merging aesthetics with innovative concepts.
Mohamed Julien Ndao began developing his passion for the arts 15 years ago through his friendship with gallerist Sandra Thireau-Recio in Switzerland. Born in Paris, raised in Senegal, and moving to Europe during his university years, Mohamed has been extensively exposed to different cultures and forms of artistic expression. He is the founder of Okapi Energy Group, a commodities trading company based in Geneva with operations extending into Africa, and he also acquired the Norwegian company Manta Marine Technologies, covering the European market for the decarbonization of the shipping industry. Mohamed was appointed Honorary Consul of France for the city of Rosario in Argentina, where he lives with his family. He is involved in various philanthropic and artistic initiatives through his company Okapi.
Alberto Rebaza is a patron and art collector who has played a significant role in the development of contemporary art in Peru and Latin America since the 1990s. He has actively supported artists, cultural agents, and institutions throughout the region. Alberto is the Vice President of the Museo de Arte de Lima (MALI), a member of the Latin American Board of the Guggenheim Museum, and a member of the International Acquisitions Council of the Reina Sofía Foundation. In 2015, he founded Residencia del al lado, an artist residency adjacent to his home, further solidifying his commitment to fostering the arts.
FAIR | EXHIBITORS
We are thrilled to present the work of the amazing galleries participating in ESTE ARTE. Each one brings a selection of talented artists who enrich the landscape of contemporary art.
Aninat Galería (Santiago de Chile) presents the distinguished artist Catalina Swinburn, whose works explore themes of landscape, painting, and culture, which have been the backbone of her recent productions. Black Gallery (Pueblo Garzón) showcases the talented María Maggiori, where drawing becomes a moving thought, shifting from one surface to another.
Circa (Rosario) features the works of Fabián Burgos, exploring identity and contemporary culture.
Del Infinito (Buenos Aires) highlights Esteban Pastorino, whose pieces transcend the conventional, delving into new dimensions of art.
Galería del Paseo (Punta del Este, Lima) exhibits works by Guillermo García Cruz, introducing the concept of Glitch in his artistic research.
Galería Espacio O (Santiago de Chile) presents Santiago Gutiérrez, whose works reflect the diversity and complexity of the contemporary world.
Galería María Casado (Buenos Aires) brings an innovative proposal, enriching the artistic dialogue with a selection of contemporary works by Federico Lanzi.
Millán (São Paulo) features the work of Tulio Pinto, whose art challenges traditional notions and offers a fresh perspective on contemporary art.
OTTO Galería (Buenos Aires) presents the talented Daniel Stroomer, who plays with form and content, creating impactful visual experiences.
Galería SUR (Punta del Este) showcases Eduardo Cardozo, whose pieces invite reflection on identity and belonging in a constantly changing world.
Galería Tarquinia (Viña del Mar) exhibits works that challenge artistic conventions, offering a unique perspective on the contemporary art scene.
W—galería (Buenos Aires, Pueblo Garzón) features Gimena Macri, who connects art with nature in an exceptional way, creating works that invite reflection on our relationship with the environment.
Finally, Xippas (Paris, Geneva, Punta del Este) closes this stunning exhibition with Takis, whose works challenge perception and the boundaries of art, offering a unique experience.
ESTE /THEODORA AWARD for
Theodora AI and ESTE ARTE to Award $20,000 to an Artistic Work that Ethically Integrates Technology
"This is the first competition in the world to promote the ethical integration of artificial intelligence in art," says Sofía Arrigoni, partner and director of the tech firm.
The tech company Theodora AI, which specializes in detecting biases using artificial intelligence, has announced a partnership with Uruguay's leading art fair, ESTE ARTE. Together, they will award $20,000 to an artist who creates and presents an original work based on artificial intelligence that aligns with ethical principles. The competition, titled "Theodora Award: Ethical AI in Art," will be officially launched, along with its guidelines, between January 4 and 7 during the 11th edition of ESTE ARTE.
"This is the first competition in the world to promote the ethical integration of artificial intelligence in art. For Theodora, it is an honor to collaborate with one of the region's most important art fairs. This initiative pushes the boundaries of technology and ethics," comments Sofía Arrigoni, partner and director of Theodora AI. Arrigoni, a lawyer and executive overseeing the company's international expansion, adds that submissions will be open from January to May 2025, welcoming artists from around the globe.
María José Martabit, CEO of Theodora AI, further explains: "Just as we have addressed biases in other industries, it is equally important to promote the responsible use of AI in art. By combining art and technology, we unlock new possibilities for expression and participation, where innovation and conscious creation are key. The world needs more connections like this—where innovation, technology, and art come together to leave a meaningful impact," adds Martabit.
ESTE ARTE, recognized as a leading platform for the arts in South America, gathers gallerists, artists, collectors, and curators from around the world. Founded in 2015 by Laura Bardier, its current director, the fair attracts over 5,000 visitors each year in the Uruguayan resort town of José Ignacio, near Punta del Este. Since 2017, 100% of its exhibitors have achieved sales, with prices ranging from $500 to $2,500,000.
"ESTE ARTE has radically transformed the cultural scene in the region, creating a market that did not exist before. Today, it is an unmissable and exclusive cultural summit. We constantly work towards a more respectful and sustainable world. The Theodora Award aligns perfectly with our core values," acknowledges Bardier.
The Theodora Award's selection committee will include distinguished curators Barbara London, Frances Morris, and Victoria Noorthoorn.
The winning work will be exhibited during the 12th edition of ESTE ARTE in January 2026.
7:30 PM — 8:10 PM
Pavilion VIK, José Ignacio
Presented by:
María José Martabit, CEO, Theodora AI
Laura Bardier, Director, ESTE ARTE
Supported by Theodora AI.
Open to the public.
ESTE PREMIA
LAETITIA PRIZE
ESTE ARTE presents the second edition of the Laetitia Prize by ESTE ARTE, which honors individuals and organizations dedicated to the creation and dissemination of art in Uruguay. This award acknowledges the invaluable support provided to the promotion and preservation of the country’s cultural heritage. It is a recognition of the significant role of patronage and commitment to the development of visual arts within the local scene.
The prize is named in honor of Laetitia d’Aremberg, one of Uruguay’s foremost cultural patrons. In this tenth edition, ESTE ARTE is pleased to present the second Laetitia Prize to Martin Cerruti in recognition of his commitment to art. This prestigious award has been specially designed on this occasion by renowned artist Martín Pelenur.
The Laetitia Prize jury includes: Laura Bardier (ESTE ARTE), Martín Castillo (Galería SUR), Silvia Arrozés (Galería del Paseo), Renos Xippas (Xippas).
7:30—8:10 PM
Pavilion VIK, José Ignacio
ESTE ARTE presents the second Laetitia Prize. The statuette for this prestigious award has been specially designed on this occasion by artist Martín Pelenur.
In Spanish, without translation.
Open to the public.
MIRABAUD PRIZE
The MIRABAUD bank, with vision and generosity, has decided to support ESTE ARTE and culture in the region in an exceptional way. MIRABAUD is guided by three core values: independence, conviction, and responsibility. These principles have been fundamental to its history since 1819 and reflect its commitment to excellence and ethics in all its endeavors, including its support for art and culture.
In this edition, we are proud to present the first MIRABAUD Prize for the best stand, with the following selection criteria:
Independence: A stand that reflects an authentic vision, distinguished by its independent perspective, free from pre-established conventions or fleeting trends.
Conviction: A stand that demonstrates a strong commitment to art and ESTE ARTE’s audience, showcasing coherence and passion in its presentation.
Responsibility: A stand that exhibits responsible curation, both in the selection of works and attention to detail, respecting the cultural and social context of the fair.
7:30—8:30 PM
Pavilion VIK, José Ignacio
Presented by Fabio Kreplak, CEO, Mirabaud Uruguay
In the presence of the prize jury:
Renaud Proch, Director, ICI - Independent Curator International
Sergio Cantarovici, Collector
Inés Etchebarne, Fondo Nacional de las Artes
In Spanish, without translation
Supported by Mirabaud
By invitation only.
ESTE ARTIST
In addition to the lectures, the curators invited by ESTE ARTE will meet in individual sessions with Uruguayan artists selected through an open call, developed in collaboration with the National Institute of Visual Arts of the National Directorate of Culture.
Out of more than 150 artists presented, 75 artists were selected to participate in these sessions. This inclusive approach ensures that all artists, whether represented by galleries or not, have the opportunity to interact and receive direct feedback from these prominent art professionals.
This initiative not only promotes the development of culture and visual arts in Uruguay but also creates a sustainable professional environment that provides opportunities for the selected artists. By opening the doors to all artists, we are fostering a vital dialogue that strengthens the local art scene.
ABOUT
ESTE ARTE
ESTE ARTE is the leading art fair in Uruguay. Is a platform for the visual arts in the region that contributes to and fosters dialogue, critical thinking, professionalization, the adoption of best practices, and collecting in the Southern Cone.
ESTE ARTE builds a healthy, resilient, and sustainable art system year after year, facing crises through sustained work and community efforts.
ESTE ARTE is the cultural event of reference in Punta del Este, where the art system meets, exchanges ideas, and thrives. ESTE ARTE takes place every year in Punta del Este, Uruguay, the leading elite tourist destination in South America. In 2020, we launched two projects that complement the in-person fair: ESTE JOURNAL and ESTE PODCAST, both freely accessible and unlimited.
ESTE JOURNAL is an editorial project, a digital space to give visibility to artists and encourage critical reflection on art in Uruguay and the region. ESTE PODCAST, on the other hand, is a podcast program featuring a series of one-on-one interviews with gallerists, collectors, and key figures from the Latin American art and cultural sector.
ABOUT LAURA BARDIER
Director and founder of the ESTE ARTE art fair, Laura also leads the James Howell Foundation in New York. Previously, Bardier held key positions in the Cultural Department of the Municipality of Naples (Italy) and in prominent private collections in the United States. She has curated exhibitions in Uruguay, Italy, and the United States; her writings on contemporary art have been published in Domus Magazine, Arte al Día, Review, and Infonegocios. Bardier was a member of the National Visual Arts Committee of Uruguay and is a board member of ArtTable, ICI - Independent Curators International, and Creative Capital.
ESTE ARTE
is a collaborative effort
Once again, ESTE ARTE offers a rich cultural program in collaboration with various national and international institutions, reflecting and promoting the importance of collaboration.
Uruguay XXI
Meruro Washida's participation has been made possible thanks to the support of Uruguay XXI, which provided travel arrangements.
Fundación Ama Amoedo
Frances Morris' presentation has been made possible thanks to the generosity of the Ama Amoedo Foundation, which provided the venue.
EL Observador
We thank El Observador for its media collaboration.